![]() ![]() ![]() Įvery meter of ground gained comes at a heavy cost, mistakes are made, and progress is hard-fought and slow…a day-to-day experience for 99% of entrepreneurs and businessmen.īut when you do have that 360 vision you see the entire battlefield. Without this vision they are unable to scale, they make marginal profits, miss opportunities, struggle to innovate, and end up running “just another” business.Īnother handy metaphor in understanding this common mistake is the soldier in the trenches. ![]() They get so bogged down in the details of the day-to-day running that they lose the overall vision of their business. People tend to focus on specific parts of their business, such as which software packages are being used, which is the cheapest supplier, how to optimize internal processes…? And by “business” we simply mean how the company makes money by acquiring and serving its customers”.Īfter meeting with hundreds of entrepreneurs and business owners over the years I believe the LinkedIn co-founder and Blitzscaling author Reid Hoffman’s got it spot on. “A major mistake made by many start-ups around the world is focusing on the technology, the software, the product, and the design, but neglecting to ever figure out the business. ![]()
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